Jab, Jab, Jab, Right Hook by Gary Vaynerchuk takes down a long, winding path of the nuances within social media marketing, and how so many fortune 500 companies are doing their marketing wrong.
Gary Vee laments for 180 textbook-like pages on just how jacked up the social media game is for most of these companies. And actually, we aren’t even talking fortune 500s, Gary references plenty of local mom and pop shops throughout the book while highlighting what should be copied, and what should be avoided in a social media campaign.
Gary’s biggest points that he hammers on throughout the book are these: The usage of native content, and the usage of logos.
“What’s native content, Bruce?”
Native content, as described by Gary, is understanding a given social platform, and producing content the lines up with what that platform uses most. For example, YouTube is a video sharing platform, the native content there might be a quick video of your eden prairie cell phone repair shop repairing a cracked screen and giving tips to the people of Eden Prairie. Whereas, posting that same video on your instagram may not be the wisest choice, as exciting, interesting pictures are the native content for instagram.
“Usage of logos, whatcha talkin’ ’bout, Willis?” (see what I did there? Willis… Bruce… Bruce Willis…
Not funny…? Sorry.
Usage of logos: So many brands run advertisements and use a picture that doesn’t pop, doesn’t have a clear call to action, and doesn’t have a logo. You may think the logo doesn’t matter, well, you’re wrong.
When someone’s flying through their newsfeed at lightspeed, you need a logo in there on in image, no matter what. Otherwise, they’re aren’t going to immediately recognize what the image is, and they’ll keep scrolling. Annnnnnnnnd BOOM, your ad dollars are gone. Because the “impression” was made… Until it wasn’t.
Catching my drift?
Go pick yourself up a copy of JJJRH, and learn yourself some social media marketing skills. Even if you feel you’ll never use those skills in your life, just pick the book up.
Don’t be a crook, pick up a book.